2 years ago

Striking the Myth of the Press Release

An artist spends years honing his craft. H-e writes world-class songs and performs them in a way that moves his listeners to tears. He documents a demo tape and sends it to record labels. H-e gets a contract and becomes rich, famous and admired. The lesson: test tapes would be the secret to become a famous musician. Wait, you say, the test tape was just an instrument, just his way of conveying his expertise. It's his ability as an artist that got him the contract and made him popular. You're right, obviously. H-e might have become just like popular if a record executive saw him personally, or learned about him from a friend, or as a result of a number of other activities. Which brings us to the press release. Somehow, the press release has taken on a reputation while the alpha and omega of coverage. Want to become rich? Send out a news release. Want to become famous? News release. To learn additional info, please check out: http://www.americanownews.com/story/29281148/halbertology-announces-the-release-of-their-latest-gary-halbert-inspired-course. Wanna get on the cover of Newsweek? Press release. Promotion 'gurus' are springing up all over the Internet selling the press release as the answer to all marketing problems. Just knock out a release, large e-mail it to journalists, sit back and watch for Oprah to call. It is a cruel joke. Listed here is the reality: the press release is no more important to your potential of scoring free press than the test tape was to our artist friend. Dig up further on an affiliated site by visiting Halbertology Announces the Release of Their Latest Gary Halbert Inspired Course. If he'd no talent, if his songs sounded like trash, the most effective recorded test tape on the planet wouldn't get him signed. Ditto for the publicity seeker. Unless you have an account to tell, your press release is utterly worthless. I am maybe not knocking the news release -- it is a crucial instrument. Nonetheless it is just that: something. It is maybe not the very first thing you need to think about when it comes time to get publicity. In reality, it's one of the last. And it is not even absolutely necessary (I have gotten lots of advertising with only a pitch letter, a quick e-mail or perhaps a telephone call). Get more on the affiliated wiki - Browse this hyperlink: http://markets.post-gazette.com/postgazette/news/read/30048062/halbertology_announces_the_release_of_their_latest_gary_halbert_inspired_course. If you worship at the shrine of the news release, it is time and energy to change your priorities. Here, then, are what are MORE crucial than a press release in building publicity: 1. A story. Here is the exact carbon copy of our musician's talent. Http://Www.Koamtv.Com/Story/29281148/Halbertology Announces The Release Of Their Latest Gary Halbert Inspired Course is a cogent database for further about the reason for it. It is the basis for the promotion efforts. Without it, your news release means nothing. To learn about how to develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life actually newsworthy'? 2. Learning to think as an publisher. Oh, what a side you'll have in scoring promotion overall those pr release worshippers once you understand getting in the mind of a publisher. Give a publisher what he wants in how he wants it and you'll do great. I've got an entire article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Believe me, it'll create a world of difference. 3. Relevance. Tie-in with a news event, make yourself part of a pattern, piggy-back on a larger competitor's story, but, by all means, make your story part of a image that's greater than simply your company. Experiences that you can get in a vacuum quickly go out of oxygen. 4. Endurance. Giving out a press release and looking forward to results is lazy and in-effective. If you really believe in your story, and you believe that it's right for a particular media outlet, you need to fight to make it happen. Call or e-mail the editor to pitch your story BEFORE giving the release. If one manager says no, take to some other person. Should they all say no, come back at them with an alternative story angle. Getting coverage